Key Opinion Leader Marketing – What it means for E-Commerce, SMEs, and Corporate Brands
Social media is everywhere and this new age of marketing is all about Key Opinion Leaders – the influencer. Key Opinion Leaders (KOL) have loyal audiences that will follow and is trusted by their following on recommendations in terms of different products or services. The e-commerce entrepreneur, SMEs and large established brands can all leverage the power of the influencer to engage with and sway consumer decisions. With the average person seeing over 5,000 advertisements a day companies have realized it is no longer enough to amazing, eye-catching content, but also need real people that consumers can connect with to promote. Who is a KOL? With a strong loyalty amongst their peers, these influencers become the experts in their own niches. Beauty, Lifestyle, Travelling, Health, Education, Singing, Dancing or Just Chatting become their domain where authenticity and aesthetics rule. Many of them may branch out into other niches but have one main theme they stick with. They become the exp...