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Marketing will never be the same since the outburst of Covid-19 in 2019. With various social distancing rules, the traditional brick-and-mortar advertising approach has almost been wiped out overnight. In order to carry out promotional campaigns in the midst of a pandemic, brands have devoted time and budget to influencer marketing. During Q2, around 60% of marketers said influencer budgets would remain the same or even increase. In this blog, we will take a deeper look into influencer marketing during the Covid-19 crisis.  Essentially keeping businesses alive during Covid-19 With lockdown measures in place, physical stores were not able to open. In April, purchases from retail stores fell by 82.6% in the United States. Influencer marketing strategy almost sounded like a godsend during this period of abnormality. Over two-thirds of U.S. shoppers said that they had shopped more in 2020 compared to pre-Covid-19. Influencers contributed to this trend by promoting online purchases, gro...

    With modern technologies getting more advanced by the day, influencer marketing is a trendy marketing tactic that many businesses have decided to employ. Due to its lucrative nature, it is no surprise that many people are deeply attracted to become influencers themselves. However, being an influencer is not an easy job, even more so if you aim to be a successful one. In this blog, we will discuss some of the most important tips that people should bear in mind when starting their journeys as influencers.  Choose your expertise You cannot be an influencer in every industry out there. Therefore, you need to select a niche and specialise in it. Select an area you are passionate about so you will naturally be more committed and dedicated to your work. It is always handy to have thorough knowledge in the field in order to establish yourself as a convincing influencer. Once you think you've mastered an area of interest, try working in a new field. But remember, don't make it...

Passive income is income that requires minimal effort to earn and maintain. It is extremely appealing as there isn't the need to put in a lot of effort. The recipient can usually still devote time and energy to their primary jobs. Traditionally, the most popular means of passive income include rental income, stock investments and business investments etc. However, did you know that digital influencers are able to earn passive income too? In this blog, we will talk about how they are able to do that. Blogging! Blogging is a fantastic way of earning passive income. Bear in mind we are not talking about blogging your day. Rather, it's more about answering the questions of your viewers. For example, making a blog about a certain cosmetic item or football boots and providing detailed insights. A successful blogger should answer a lot of the viewers' questions and it brings the possibility of monetisation and clicks-per-pay. But, content is key. A passive income worthy blog shoul...

  Social media is a part of daily life for everyone nowadays, Influencer Marketing became the popular marketing tactic that many businesses have decided to employ. Due to the influencers industry’s lucrative nature, it is no surprise that many people are deeply attracted to become part of the group. Hence we’ll discuss 5 important tips that you should bear in mind if you’re starting your journey as influencers. 1.     Find your expertise Select a niche and specialise in it. Select an area you are passionate about so you will naturally be more committed and dedicated to your work. having thorough knowledge in the field will help to establish yourself as a convincing influencer. Once you think you’ve mastered an area of interest, try working in a new field. But remember, don’t make it too broad. 2.     Spend time on your bio First impression matters. Your audience should be able to know a lot about you within 30 seconds of clicking on your profile via reading you...