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Many brands will run their own online stores nowadays. However, running an online store is the same as running a physical store. Someone has to enter the store first, and then there can be follow-up actions. To run an online store well, you must first analyze your website traffic. Website traffic means the number of visits to your website, which is equal to the "flow of people" of a physical store. The higher the traffic, the more people visit your website. Since traffic is so important, what are the ways to increase traffic to attract more people to consume? It is believe that many brands have been using various social media, including Instagram. In fact, as long as you make good use of different functions in Instagram, you can effectively drive your website traffic! 1. Make good use of Link in Bio Many brands will put the link of their online store on the Instagram profile page (link in bio), so that other users can directly click on the link to enter other related websites

Instagram is the most popular social media in the world, with more than 1 billion users every month. Instagram is easy to use and has a high usage rate. Many people will use Instagram as a starting point for digital marketing. However, in order to have your Instagram account operated well, in addition to constantly optimizing your content, it is also necessary to pay attention to the engagement rate of Instagram. All of you should be familiar with the term "Engagement Rate". Engagement Rate is an important data in digital marketing. To make it simple, it is the calculation of the number of likes, comments and your followers for each post. The higher the interaction rate, the higher their attention and love to your brand, which directly reflects the effectiveness of digital marketing. Since engagement rate is very important to digital marketing, what are the solutions to increase engagement rates for your brand? You may try the below 7 ways to increase the engagement between y

The Weekly Rising Star Leaderboard has been updated! This week's Rising Stars also include Sum Ling, Winka and Gareth T., as well as Collar members Candy, So Ching and Gao. Collar has received their first advertising endorsement in just half a month after debut. They are also the brand's first Hong Kong singer spokesperson. Besides Marf and Day, who have reached 100K IG followers before their debut, other members including Ivy So , Candy, So Ching and Sum Ling have also reached 100K followers recently! The youngest member of Collar, Candy (IG: @candyw1219 ), has been popular due to her fairy beauty. She was once criticized for being shortlisted for her appearance, but with the development of the show, Candy's strength has gradually improved. Candy's IG followers count was 58K before her debut, and it rose to 82K just after her debut. Now it has exceeded 100K followers to 112K followers. Her engagement rate is 18.92%, and she has become an S Rank KOL! Candy has bee

Marketing will never be the same since the outburst of Covid-19 in 2019. With various social distancing rules, the traditional brick-and-mortar advertising approach has almost been wiped out overnight. In order to carry out promotional campaigns in the midst of a pandemic, brands have devoted time and budget to influencer marketing. During Q2, around 60% of marketers said influencer budgets would remain the same or even increase. In this blog, we will take a deeper look into influencer marketing during the Covid-19 crisis.  Essentially keeping businesses alive during Covid-19 With lockdown measures in place, physical stores were not able to open. In April, purchases from retail stores fell by 82.6% in the United States. Influencer marketing strategy almost sounded like a godsend during this period of abnormality. Over two-thirds of U.S. shoppers said that they had shopped more in 2020 compared to pre-Covid-19. Influencers contributed to this trend by promoting online purchases, grocery

    With modern technologies getting more advanced by the day, influencer marketing is a trendy marketing tactic that many businesses have decided to employ. Due to its lucrative nature, it is no surprise that many people are deeply attracted to become influencers themselves. However, being an influencer is not an easy job, even more so if you aim to be a successful one. In this blog, we will discuss some of the most important tips that people should bear in mind when starting their journeys as influencers.  Choose your expertise You cannot be an influencer in every industry out there. Therefore, you need to select a niche and specialise in it. Select an area you are passionate about so you will naturally be more committed and dedicated to your work. It is always handy to have thorough knowledge in the field in order to establish yourself as a convincing influencer. Once you think you've mastered an area of interest, try working in a new field. But remember, don't make it too b