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Many brands will run their own online stores nowadays. However, running an online store is the same as running a physical store. Someone has to enter the store first, and then there can be follow-up actions. To run an online store well, you must first analyze your website traffic. Website traffic means the number of visits to your website, which is equal to the "flow of people" of a physical store. The higher the traffic, the more people visit your website. Since traffic is so important, what are the ways to increase traffic to attract more people to consume? It is believe that many brands have been using various social media, including Instagram. In fact, as long as you make good use of different functions in Instagram, you can effectively drive your website traffic! 1. Make good use of Link in Bio Many brands will put the link of their online store on the Instagram profile page (link in bio), so that other users can directly click on the link to enter other related websites