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Unlike other car commercials, Tesla barely markets itself on billboards or Super Bowl, its tremendous brand recognition originates mainly from social media. All of this credits to CEO Elon Musk's active presence on social media, and he established values that resonate with millennials and gen Z. On Musk's main platform Twitter he has 55.9M followers, and he doesn't tweet according to any PR/marketing strategies. Authenticity is an influencer's hallmark, which means letting the public tap into their actual lives. Through Musk's random sharing of personal life, memes, or controversial thoughts, his timely replies to followers, built up his character on social media as the first and only CEO influencer.   On the other hand, his tweets also overwhelmingly affect the finance market, such as the 225% rise in 72 hours after he posted "Gamestonk!!", and his claim of Tesla suspended support of Bitcoin for vehi...

  Social media is a part of daily life for everyone nowadays, Influencer Marketing became the popular marketing tactic that many businesses have decided to employ. Due to the influencers industry’s lucrative nature, it is no surprise that many people are deeply attracted to become part of the group. Hence we’ll discuss 5 important tips that you should bear in mind if you’re starting your journey as influencers. 1.     Find your expertise Select a niche and specialise in it. Select an area you are passionate about so you will naturally be more committed and dedicated to your work. having thorough knowledge in the field will help to establish yourself as a convincing influencer. Once you think you’ve mastered an area of interest, try working in a new field. But remember, don’t make it too broad. 2.     Spend time on your bio First impression matters. Your audience should be able to know a lot about you within 30 seconds of clicking on your profile via reading you...

Influencer Whitelisting is a way of creating paid ads on social media accounts - Influencers grant their accounts’ advertising permissions to the brand, this gives control to the brand over the parameters of the whitelisted ad. How is it different from brand-owned ads? The major difference is, on influencers’ accounts, you often come across posts/stories tagged at the top as “Paid partnership with [Brand]” on Instagram, or “[Influencer] with [Brand]” on Facebook. This influencer-generated content (IGC) will be utilized in brand-owned paid ads and marketed through diverse channels, which will run under the brand’s account. Whereas whitelisted ads allow brands to run paid ads under influencer’s accounts, the post/story will be tagged at the top as “Sponsored” only. What are the conveniences of Influencer Whitelisting? - Target who to reach among influencer’s followers and even those lookalike audience, which will gain the brand more exposure to new audiences - Able to edit infl...

User-generated content (UGC), refers to when a brand is mentioned online other than influencer in non-branded content. For example, a customer directly mentions the product and tags the brand in their images or uses branded hashtags and reviews to share their experiences about the service. Brand's social media will benefit from user-generated content with organic growth and word-of-mouth effect at no cost. Why is UGC important in marketing? In the reality, about 2 hours per day are devoted by an average consumer to social media, user-generated visuals flood our feed with over 250 billion on Facebook and 95 million on Instagram every day. If marketing teams leverage UGC accordingly, it’ll be an effective way to populate the brand's e-shop, product pages, and sales campaign.   How do you benefit from UGC?   Other than creating word-of-mouth and organic growth on social media, there are benefits such as  -          Sales growth (amid ...

Social media is everywhere and this new age of marketing is all about Key Opinion Leaders – the influencer. Key Opinion Leaders (KOL) have loyal audiences that will follow and is trusted by their following on recommendations in terms of different products or services. The e-commerce entrepreneur, SMEs and large established brands can all leverage the power of the influencer to engage with and sway consumer decisions. With the average person seeing over 5,000 advertisements a day companies have realized it is no longer enough to amazing, eye-catching content, but also need real people that consumers can connect with to promote. Who is a KOL? With a strong loyalty amongst their peers, these influencers become the experts in their own niches. Beauty, Lifestyle, Travelling, Health, Education, Singing, Dancing or Just Chatting become their domain where authenticity and aesthetics rule. Many of them may branch out into other niches but have one main theme they stick with. They become the exp...

Effective Brand Marketing on Xiaohongshu? Three Areas to Ponder Social media marketing has become a focal point for many brands looking to promote themselves and Xiaohongshu; a social media platform with a female user ratio of over 80% has quickly become fertile ground for brands looking to plant their seed. More and more brands have found success via the platform. For example, a Made-in-China skincare brand HomeFacialPro (HFP) founded in 2016 annual revenue scaled quickly to over $1 billion Renminbi (~$145 million USD) in 2019. A big part of their marketing strategy involved using KOL marketing. From 2016 to 2018, HFP partnered with over 1,400 accounts, to post over 6,000 sponsored content posts with estimated spending of $100 million Renminbi on brand marketing campaigns. The ability of Xiaohongshu to drive traffic to brand websites acknowledged but how does a brand do this effectively on the platform to guarantee traffic. Moreover, at the end of 2019, the platform’s algorithm rules ...