Elon Musk: First and Only CEO Influencer



Unlike other car commercials, Tesla barely markets itself on billboards or Super Bowl, its tremendous brand recognition originates mainly from social media. All of this credits to CEO Elon Musk's active presence on social media, and he established values that resonate with millennials and gen Z.

On Musk's main platform Twitter he has 55.9M followers, and he doesn't tweet according to any PR/marketing strategies. Authenticity is an influencer's hallmark, which means letting the public tap into their actual lives. Through Musk's random sharing of personal life, memes, or controversial thoughts, his timely replies to followers, built up his character on social media as the first and only CEO influencer.

 


On the other hand, his tweets also overwhelmingly affect the finance market, such as the 225% rise in 72 hours after he posted "Gamestonk!!", and his claim of Tesla suspended support of Bitcoin for vehicle purchases due to the huge energy consumption in mining, caused the drop of bitcoin to approach $30,000. Nevertheless, the advantages of his online presence still exceed the controversies to Musk and Tesla for now.


Positives of Musk being active online:

1. Shape Elon Musk and Tesla into an image that's approachable and credible

2. Create social noise and attention when he interacts with other public figures/brands

3. Build up Tesla community

4. Give focus on Tesla's core values such as environmental care

 

 

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