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Marketing will never be the same since the outburst of Covid-19 in 2019. With various social distancing rules, the traditional brick-and-mortar advertising approach has almost been wiped out overnight. In order to carry out promotional campaigns in the midst of a pandemic, brands have devoted time and budget to influencer marketing. During Q2, around 60% of marketers said influencer budgets would remain the same or even increase. In this blog, we will take a deeper look into influencer marketing during the Covid-19 crisis.  Essentially keeping businesses alive during Covid-19 With lockdown measures in place, physical stores were not able to open. In April, purchases from retail stores fell by 82.6% in the United States. Influencer marketing strategy almost sounded like a godsend during this period of abnormality. Over two-thirds of U.S. shoppers said that they had shopped more in 2020 compared to pre-Covid-19. Influencers contributed to this trend by promoting online purchases, gro...

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