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  The Weekly Rising Star Leaderboard has been updated ! In addition to The Reynolds family and Priscilla Ng, this week's rising stars also include EHP Music Channel, Nothing Serious, Rimmy and Miyuki! EHP Music Channel (IG: @ehpmusicchannel  ) is a music channel which aims to promote and share high-quality songs. They hope to let more people know more about differnet internet singers. They have gained lots of support from many people. The number of its IG followers was 68K at the beginning of the month. It has increased by 7K in two weeks to 75K followers, and the engagement rate is 2.12%. Although EHP Music Channel has not cooperated with any brands, recently more people have started to support local music. Marketers can also consider new ways of collaboration! [Image source: IG @ehpmusicchannel ] Local illustrator, Nothing Serious (IG: @ns_draw  ), takes daily life as theme. With a soft painting style and healing words, his drawings are loved by many people. From time to time, he

  The Weekly Rising Star Leaderboard has been updated ! This week's rising stars include Gareth.T, Amy Lo, Elka Cheng, Priscilla Ng, The Reynolds family and Sharon! R&B singer Gareth.T (IG: @gareth_tong  ), with his distinctive musical style, talent, and unique voice, he has gradually gained more popularity and attention. The number of its IG followers exceeded 100K at the end of February. Now he has 109K followers! The engagement rate dropped slightly to 15%. Gareth.T made a brand commercial video for Dyson with his girlfriend earlier. The interesting content was well received, and the brand placement performance rose to 95%. Some netizens bluntly said that if they were a brand, they would definitely invite Gareth.T for collaboration. 【 Image source: IG @gareth_tong 】 Amy Lo (IG: @lqamy  ) is a South American half-breed. Last year, she began to gain popularity by starring in the ViuTV drama "Generation Slash". With deep facial features and a tall stature, she won the

Unlike other car commercials, Tesla barely markets itself on billboards or Super Bowl, its tremendous brand recognition originates mainly from social media. All of this credits to CEO Elon Musk's active presence on social media, and he established values that resonate with millennials and gen Z. On Musk's main platform Twitter he has 55.9M followers, and he doesn't tweet according to any PR/marketing strategies. Authenticity is an influencer's hallmark, which means letting the public tap into their actual lives. Through Musk's random sharing of personal life, memes, or controversial thoughts, his timely replies to followers, built up his character on social media as the first and only CEO influencer.   On the other hand, his tweets also overwhelmingly affect the finance market, such as the 225% rise in 72 hours after he posted "Gamestonk!!", and his claim of Tesla suspended support of Bitcoin for vehi