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How to be a successful online influencer

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    With modern technologies getting more advanced by the day, influencer marketing is a trendy marketing tactic that many businesses have decided to employ. Due to its lucrative nature, it is no surprise that many people are deeply attracted to become influencers themselves. However, being an influencer is not an easy job, even more so if you aim to be a successful one. In this blog, we will discuss some of the most important tips that people should bear in mind when starting their journeys as influencers.  Choose your expertise You cannot be an influencer in every industry out there. Therefore, you need to select a niche and specialise in it. Select an area you are passionate about so you will naturally be more committed and dedicated to your work. It is always handy to have thorough knowledge in the field in order to establish yourself as a convincing influencer. Once you think you've mastered an area of interest, try working in a new field. But remember, don't make it too b

Passive income in digital influencers

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Passive income is income that requires minimal effort to earn and maintain. It is extremely appealing as there isn't the need to put in a lot of effort. The recipient can usually still devote time and energy to their primary jobs. Traditionally, the most popular means of passive income include rental income, stock investments and business investments etc. However, did you know that digital influencers are able to earn passive income too? In this blog, we will talk about how they are able to do that. Blogging! Blogging is a fantastic way of earning passive income. Bear in mind we are not talking about blogging your day. Rather, it's more about answering the questions of your viewers. For example, making a blog about a certain cosmetic item or football boots and providing detailed insights. A successful blogger should answer a lot of the viewers' questions and it brings the possibility of monetisation and clicks-per-pay. But, content is key. A passive income worthy blog shoul

Incorporating 5A Path to Purchase with Influencer Marketing

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Path-to-Purchase refers to the process of the brand being exposed to customers through various mediums that eventually convert to “purchase” and “recommendation”. As digital media are taking over traditional media’s place in terms of time spent by people every day, mediums such as search engines, online forums, apps, social media platforms, etc are more valued by brands than ever.  In addition, through browsing various digital mediums, micro-moments make a huge influence on customer behaviours. When a consumer intends to know, go, do or buy something through a digital device, these are four micro-moments that will be game-changing for marketers. If your quality and relevance of content can meet the needs of consumers during their micro-moments, it’ll certainly help you gain and retain customers after their purchases. There were many purchase funnel models proposed to educate brands on consumers’ path to purchase. The longest-serving purchase funnel model is known as AIDA ( Attention