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  The Weekly Rising Star Leaderboard has been updated ! This week's rising stars are still Collar members Sum Ling, Candy, So Ching and Winka, as well as the main actor in "In Geek We Trust", Ling Man Lung. In addition to Collar, the new ViuTV drama "In Geek We Trust", which has been well received since its broadcast, is another hot topic recently. The number of IG followers of the actors in the drama has also increased significantly! Ling Man Lung (IG: @siulungling  ) has been debut for more than ten years and can be seen in many movies. Later, he was appreciated by Mo Shun Kwan and was recommended to play his autistic son in the movie "Tomorrow is another day". Recently, his good acting skills in the drama "In Geek We Trust" has been praised by netizens. His IG followers have soared five times to 21K! His engagement rate has also risen to 19.28%, and his brand placement performance has increased to 199%. The performance is good! 【 Image sou...

Instagram is the most popular social media in the world, with more than 1 billion users every month. Instagram is easy to use and has a high usage rate. Many people will use Instagram as a starting point for digital marketing. However, in order to have your Instagram account operated well, in addition to constantly optimizing your content, it is also necessary to pay attention to the engagement rate of Instagram. All of you should be familiar with the term "Engagement Rate". Engagement Rate is an important data in digital marketing. To make it simple, it is the calculation of the number of likes, comments and your followers for each post. The higher the interaction rate, the higher their attention and love to your brand, which directly reflects the effectiveness of digital marketing. Since engagement rate is very important to digital marketing, what are the solutions to increase engagement rates for your brand? You may try the below 7 ways to increase the engagement between y...

The Weekly Rising Star Leaderboard has been updated! This week's Rising Stars also include Sum Ling, Winka and Gareth T., as well as Collar members Candy, So Ching and Gao. Collar has received their first advertising endorsement in just half a month after debut. They are also the brand's first Hong Kong singer spokesperson. Besides Marf and Day, who have reached 100K IG followers before their debut, other members including Ivy So , Candy, So Ching and Sum Ling have also reached 100K followers recently! The youngest member of Collar, Candy (IG: @candyw1219 ), has been popular due to her fairy beauty. She was once criticized for being shortlisted for her appearance, but with the development of the show, Candy's strength has gradually improved. Candy's IG followers count was 58K before her debut, and it rose to 82K just after her debut. Now it has exceeded 100K followers to 112K followers. Her engagement rate is 18.92%, and she has become an S Rank KOL! Candy has bee...

  User-generated content (UGC) is content that is created by customers other than brands. They can be in the forms of text, images, videos and reviews etc. Brands very often take this content and share them on their own social media accounts. UGC has been one of the brands’ favourites for some time now. If done right and strategically, brands of all sizes will be able to engage potential and existing customers with authenticity. In this blog, we will discuss how UGC is a crucial asset in many marketing campaigns.  Boosting Authenticity! Let’s face it, people. We all are supporters of genuineness. The attribute of being ‘real’ closes the gap of ambiguity between people. It works the same with advertising campaigns. Nothing is more compelling and convincing for a potential customer than seeing other people also enjoying the same products. This is the path UGC wants to take. According to a survey carried out by Stackla, consumers are 2.4 times more likely to view UGC content as a...

Marketing will never be the same since the outburst of Covid-19 in 2019. With various social distancing rules, the traditional brick-and-mortar advertising approach has almost been wiped out overnight. In order to carry out promotional campaigns in the midst of a pandemic, brands have devoted time and budget to influencer marketing. During Q2, around 60% of marketers said influencer budgets would remain the same or even increase. In this blog, we will take a deeper look into influencer marketing during the Covid-19 crisis.  Essentially keeping businesses alive during Covid-19 With lockdown measures in place, physical stores were not able to open. In April, purchases from retail stores fell by 82.6% in the United States. Influencer marketing strategy almost sounded like a godsend during this period of abnormality. Over two-thirds of U.S. shoppers said that they had shopped more in 2020 compared to pre-Covid-19. Influencers contributed to this trend by promoting online purchases, gro...

    With modern technologies getting more advanced by the day, influencer marketing is a trendy marketing tactic that many businesses have decided to employ. Due to its lucrative nature, it is no surprise that many people are deeply attracted to become influencers themselves. However, being an influencer is not an easy job, even more so if you aim to be a successful one. In this blog, we will discuss some of the most important tips that people should bear in mind when starting their journeys as influencers.  Choose your expertise You cannot be an influencer in every industry out there. Therefore, you need to select a niche and specialise in it. Select an area you are passionate about so you will naturally be more committed and dedicated to your work. It is always handy to have thorough knowledge in the field in order to establish yourself as a convincing influencer. Once you think you've mastered an area of interest, try working in a new field. But remember, don't make it...